ABOUT AMAYA
The Brand
The name AMAYA means “Mother City” and evokes a sense of magic and wonder much as the mother city of Cape Town does - an enchanting, ethereal quality that we want every woman to feel when she wears our designs. Our clothing isn’t just something you wear; it’s an experience - a feeling of being on a holiday, no matter where life takes you.
Each piece is crafted with care, and many are available in multiple print variations, ensuring that no two garments are exactly alike. This personal touch is what makes AMAYA unique: clothing that tells a story and feels like an extension of you.
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​Step into AMAYA and embrace the essence of style, freedom, and effortless elegance. Because style is not just what you wear; it’s a statement of who you are.
Our Story
Launched in 2017, AMAYA blends a love for travel, a passion for fabric, and a dedication to craftsmanship. Maxine’s unique vision is reflected in every piece, which is designed to be versatile, feminine, and multifunctional.
Whether you're dressing up for a night out or layering down for a casual day, AMAYA pieces can seamlessly fit into your life - no rules, no seasons, just effortless style that speaks to your soul.
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We don’t follow trends, and we don’t mass-produce. At AMAYA, we believe in slow fashion and ethical practices, which is why most of our collections are lovingly crafted right here in Cape Town. By supporting local industry, we ensure that every garment carries with it a sense of pride, quality, and sustainability.